Cream & Crum — Watch it swirl.

Cream & Crum is a rebellious dessert start-up inspired by the swirl concept from New Zealand — blending fresh fruit and ice cream right in front of you. Founded by Sien and Joyce, the brand brings a bold, urban energy to the traditional world of sweets.

Working in collaboration with The Girlfriend Experience, who crafted the bold branding that shaped this project. We captured the launch visuals that reflects the playful energy and texture of the experience.